Privacy Policy

Bello Cyclist Limited respects your right to privacy. This Privacy Policy sets out details of the information that we may collect from you and how we may use that information. Please read this Privacy Policy carefully – by using this website (the “Website”), or purchasing any of our products, you agree to its terms (including as amended from time to time). If, for any reason, you do not agree to the terms of this Privacy Policy, please stop using the Website immediately.

Who are we?
In this Privacy Policy, references to “we” or “us” are to Bello Cyclist Limited, trading as Bello Cyclist, a company incorporated in Bulgaria, whose registered number is 205454667 (VAT ID: BG205454667) and whose registered address is at 5th Floor, Flat 35, 2 Patleyna Street, Shumen 9700, Bulgaria.

If you have any questions about how we collect, store and use your information, you may by e-mailing us at

The legislation
We will at all times only collect and process your personal information in accordance with applicable data protection laws, including the Regulation (EU) 2016/679 of the European Parliament and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

What information do we collect and how do we collect it?
When you use the Website, register with us or sign up to receive our newsletters, or contact us by post, telephone, fax, e-mail, social media or SMS to make a purchase, we may collect, store and use certain personal information that you disclose to us. The information that we may collect from you includes your name, contact details, date of birth, gender, occupation and your credit or debit card details. We may also collect details of your computer’s internet protocol address, which is automatically collected by our web server. Finally, we may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information. We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information. Please see the PayPal Privacy Policy for more details.

How do we use your information?
By using the Website or Services, you agree that your information may be used by us and by carefully selected third parties chosen by us for any of the following purposes:
(a) to provide you with our Services and any associated products;
(b) to provide you with a personalised browsing experience when using the Website;
(c) to facilitate your access to the Website or your use of the Services;
(d) for technical administration of the Website;
(e) to fulfil any contractual agreements between you and us or any requests for the Services;
(f) to respond to any comments, questions or feedback that you submit to us via the Website or contact us by other available means or to contact you regarding matters such as details of your booking or payment status;
(g) when we have your consent, to contact you about any promotions or contests or send you details (including by post, phone, fax, e-mail or SMS) of other products and services which we think may interest you;
(h) to engage in research and analysis in order to maintain and improve the Website and our products and Services, as well as develop new products and services;
(i) to manage any account that you hold with us; and
(j) to comply with legal and regulatory requirements.
We may also perform general analysis of user behaviour and characteristics in order to measure interest in and use of the various areas of the Website and to inform advertisers of such non-personally identifiable information as well as the number of users that have been exposed to or clicked on their advertising banner. We may sell or share anonymised aggregate data from such analysis with third parties.

Transfers of personal data
We (or third parties acting on our behalf) may also store or process information that we collect about you in countries outside the European Economic Area or your jurisdiction, which may have lower standards of data protection. However, we will always store or process your information in accordance with this Privacy Policy, regardless of location. We may also disclose your information to third parties in connection with the sale, transfer or disposal of our business, provided that they continue to use your information substantially in accordance with the terms of this Privacy Policy.

We have put in place technical and organisational security measures to prevent the loss or unauthorised access of your personal information. However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.

Third Party Links
When you are on this Website you may have the opportunity to visit, or link to, other sites not operated by Bello Cyclist Limited, including web sites operated by other affiliated companies of the Bello Cyclist Limited, or by unaffiliated third parties. These sites may collect personal data about you. Bello Cyclist Limited does not control sites that are operated by these entities and is not responsible for the information practices of these sites. We encourage you to review the privacy policies of third parties and their websites. This Privacy Policy does not address the information practices of those other websites.

What are your rights?
Depending on applicable law, you may have the right to contact us in order to find out what information we hold about you. You may also have the right to access, cancel or correct any information that we hold about you. If you wish to exercise any of these rights, please contact us using the contact details specified below.
If you wish to unsubscribe from e-mail marketing communications that we send to you, you can most easily do this by clicking on the unsubscribe link at the bottom of order page. You may also contact us in writing at to inform us if you do not wish to receive any marketing materials from us.


You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

What are cookies?
The Website uses cookies. Cookies are small text files from a website that are stored on your computer, mobile phone or other device. These text files make using our Website more convenient by, among other things, recognising you when you return, saving your preferences and may help us to customise our Website for you based on your preferences.
We do not use cookies to store your name or similar identifying information unless you have agreed to this by selecting the “Remember Me” option. If you select this option cookies will be placed on your computer, which will allow our Website to recognise you when you return.
If you do not want us to use cookies when you use our Website, you can adjust your internet browser settings not to accept cookies. Your web browser’s help function should tell you how to do this. Please note that if you adjust your browser settings not to accept cookies, this may result in you being unable to use some of the facilities on our Website.
For more information about cookies, including further details as to what they are and how to refuse them, please visit

How up-to-date is this Privacy Policy?
Bello Cyclist Limited reserves the right to change its privacy policy, to comply with European law or to meet our changing business requirements, at any time with or without prior notice to you. Any changes to this Privacy Policy will be considered effective immediately after the changes are posted on this Website. Please check back frequently to be informed of any changes. By continuing to use the Website or buying any products from us, you agree to be bound by the terms of these updates and amendments.

This Privacy Policy was last updated on the 4th of January 2019.