‘I Ride For It All’ Cycling Cap by Jake Brewer
Idea: For the cyclists who just love everything about riding your bike(s), whether it’s on-road, off-road, fast, slow, touring, food, beer… you ride for it all.
Process: Initial sketching and adjusting the layout in Photoshop, then vectorising by re-drawing and tracing in Illustrator as I like to avoid losing too much imperfection in order to keep a hand-made, natural feel.
From the designer:
Jake Brewer is a Capetonian designer/illustrator and letterer with many years’ experience working with well-known agencies and clients in London, Cape Town and Toronto. He loves a hands-on approach to his projects and is fortunate to have worked with Google, RedBull, BBC Studios, GoApe, Salomon athlete Ryan Sandes and Camden Town Brewery amongst others. He spends his time away from the desk either riding bikes or running the trails (sometimes silly distances).
“I’ve always wanted to design a cycling cap and working with Bello was a lot of fun!”
More of Jake’s work:
studiobrewer.com
@studiobrewer
