Pedal for Air Cycling Cap with AIR–INK®
The Ink:
We offer you the ultimate, one-of-a-kind, unique, world’s first cycling cap: a cap printed with ink harvested from city air pollution!! The more AIR-INK® on your cap, the less pollution in your lungs!!
Air pollution is responsible for an estimated 9 million premature deaths worldwide per year.*
With the help of third party global accredited labs, they analysed and further segregated the pollution particulates for recycling. The analysis further ensures that the AIR-INK® formulations they resolve to are safe for consumer use.
The Design:
Jake Brewer @ Studio Brewer has created a fantastic cycling cap featuring slogans of why cycling is the future in order to reduce harmful pollution in big cities.
Artist:
Jake Brewer is a Capetonian designer/illustrator and letterer with many years’ experience working with well-known agencies and clients in London, Cape Town and Toronto. He loves a hands-on approach to his projects and is fortunate to have worked with Google, RedBull, BBC Studios, GoApe, Salomon athlete Ryan Sandes and Camden Town Brewery amongst others. He spends his time away from the desk either riding bikes or running the trails (sometimes silly distances).
“I’ve always wanted to design a cycling cap and working with Bello was a lot of fun!”
More of Jake’s work:
studiobrewer.com
@studiobrewer
*source: The Lancet Commission on pollution and health – www.thelancet.com
